The Fox Code is a brand that represents a mentality and an approach to life. It is a concept stemming from a mentality only a game based on failure can teach. Fox has learned to live in the moment through the ups and downs, bumps and bruises of life. We all strive for something in life and often forget to enjoy the ride. Baseball players, especially, get caught up in the business and forget why they started playing in the first place. The Fox Code as a brand, urges a person to keep their ambition in life without losing focus on the journey.