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The Fox Code is a brand that represents a mentality and an approach to life. It is a concept stemming from a mentality only a game based on failure can teach. Fox has learned to live in the moment through the ups and downs, bumps and bruises of life. We all strive for something in life and often forget to enjoy the ride. Baseball players, especially, get caught up in the business and forget why they started playing in the first place. The Fox Code as a brand, urges a person to keep their ambition in life without losing focus on the journey.

Show us your hits, big or small we love them all

As a kid, my parents always took us to the Indianapolis 500. For the first few years, they could only afford seats in the infield. Eventually, they were able to buy seats in the grandstands and still carry them to this day. However, the party I witnessed in the infield remains with me. I can remember seeing a sign reading, “Show us your tits. Big or small, we love them all.” It was written on the side of a sketchy gray van using dust as a canvas. It was forever imprinted in my mind and it was paramount in my efforts to reach a group of 23-year-old kids as we hit a rough patch in the 2014 season. We lost 14 games straight and I needed a way to re-energize them. I had to convince them to loosen up and enjoy the game. In my quest to lighten the mood, I created the phrase, “ Show Me Your Hits, big or small I’ll love them all.” From that point forward, we had a respectable season and ended it with a 7 game winning streak. Many of them still remember the day I called a pre-game meeting to share my newly formed phrase. Even though they had never attended the Indianapolis 500, I believe most of them now know the experience of walking from an infield bleacher seat to the crowded cement brick building providing the restroom facilities and an over-priced concession stand.


That's Your Opinion



It's no secret that baseball players are competitors. It's in our nature to always be competing at something. Naturally, the competitions extend far beyond the field. On any given day, a person could enter a locker-room, especially with young players, and witness a heated argument or some other macho display of manhood. Over the years, my banter with teammates has become exceedingly quick and witty. I have learned how to get players fired up without them even knowing it. The one phrase that always seems to work the best is not argumentative in any way. It fact, it is just a statement that affirms my teammate is expressing his opinion. But, it is always perceived I disagree with them. By simply saying, “That’s Your Opinion,” another player typically will get angry and begin defending his opinion even though I may actually agree with him. Over time, this phrase was adopted in the clubhouse. My teammates began using it for themselves once they realized its effect and the enjoyment I got from their rants. And, for this reason, it has found its position as part of The Fox Code.

Come on in the waters warm

In 2014, I joined a AA team that was extremely young, talented and naïve. After playing with them for a few weeks, questions started coming up of how I was able to perform so well when I had less athletic ability they did. Part of my role there was teaching the game. As a result, I needed an angle to teach them the mental game of hitting. 

We can all remember scenes from movies where a man is seduced by a beautiful woman. He has no idea what was going on until it is too late. He just follows her lead like a little puppy dog and goes right were she was dying to take him. She always uses a line like, “Come on in, the water’s warm!” I used this phrase to teach the young players the art of leading the pitcher where you wanted him to go. There are times, on a baseball field, you have to seduce the pitcher and bait him to throw pitch you are dying to hit.


It ain't long but it sho is skinny

I used to play with a guy who was single and extremely funny. When we would go out at night after the game, he used to use the most outrageous pick up lines on any girl he could. They rarely worked and I think he only came up with them to entertain the group. But one occasion, he used a line so radical; it actually worked and became the running joke for season. 

After two years away, I rejoined an affiliated team in middle of the 2014 season. Little did I know, the game had changed in my absence and there were new trends in the clubhouse. When I entered the young (referring to the players’ ages) clubhouse, the entire team was amazed at the bat I used. It was larger than normal. And with the new trend of smaller, lighter bats, it was beyond their comprehension. There was one player, after seeing my bat, who decided to show me his and asked my opinion. I think the guys on that team still quote me to this day when I said, “It’s cute. It reminds me of a line my friend used to pick girls at the bar. It ain’t long……….But, it sho is skinny!”


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